Ten billion is a big number, there’s no doubt about that and that’s how many downloads the Apple App Store will be hitting in the coming hours.
Trumpets set to fanfare, please.
Whoever is the recipient of the 1 Billionth App will receive a prize: a $10,000 voucher, to spend on iTunes… is that it?
Given that the money has to be ploughed back into the Apple machine, which is all fuel for their fire (even if they don’t get to take the lion’s share of the money back to their secret safe disguised as a mountain), I think this prize is a little stingy.
In fact, this prize is so stingy it reminds me of TV quiz shows in the UK, back when I was a kid. Way back in the day, independent TV had a cap on how much it could spend on prizes, and the BBC felt it unethical to dish out license payers money on anything so tawdry as something worth having.
The classic example of such miserly competitive entertainment was Blankety Blank, which never hid the poorness of what it had to offer, especially when presented by the excellent Les Dawson. He had this to say one week: “And for the benefit of anyone who hasn’t got an Argos Catalogue, here’s some of the rubbish you might be saddled with tonight.”
Come on Steve Jobs, don’t be like Blankety Blank, stick your hand in your pocket and offer up a proper prize, surely you can spare a yacht, or two.
And if you don’t I’m going to do every in my power (which I admit isn’t much) to get the phrase “Cheap as Steve Jobs” into popular parlance.
You have been warned!